1st Annual PRECIOUS Awards

Venue: Pearson HQ, London

Date: October 2007

And the winners were…

Entrepreneur of the Year: Jessica Huie, Colorblind cards

Best Online Business (sponsored by Reevoo)

Winner! Angel Smith – Shoe Lagoon
Based in London, Shoe Lagoon Ltd is an online paradise of shoes, bags and accessories which are sold to customers across the globe.
Runners up:
Anita Grant – Anita Grant
Natalie Smith- Passionet

Best Business (sponsored by the British Library IP and Patent Centre)

Winner! Jessica Huie – Colorblind Cards http://colorblindcards.com/
Jessica founded  multi-racial greeting card and gift company Color blind cards after being on a mission to find a card featuring a black princess for her then seven year old daughter Monet. Inspired by the high-street’s lack of black or brown super-heroes and princesses, Color blind cards was born.
Runners Up:
Ros Griffiths – The Community Cafe
Helen, Lisa, and Janet Tse – Sweet Mandarin
Khami Alexander- Kaytime Consulting

Best Social Enterprise Business(sponsored by Social Enterprise London)
Winner! Debbie Ariyo – Afruca http://www.afruca.org/
Africans Unite against Child Abuse (AFRUCA) was established in May 2001 as a platform for advocating for the rights and welfare of African children following the deaths of children like Victoria Climbie, Jude Akapa and Damilola Taylor in the UK.  The main focus of their work is Prevention and Early Intervention.
Runners Up
Ros Griffiths – The Community Cafe
Sade Sangowawa – Inspirational Art Ltd

Best Start Up Business
Winner! Natasha Faith & Semhal Zemikael – LA DiOSA http://ladiosa.co.uk/
LA DiOSA, was born out of the creative style, passion and ambition of  Natasha Faith and Semhal Zemikael, a young London-based design duo. The friends travelled the world for a year to seek inspiration for their which specialises in fine jewellery, high-end fashion jewellery and luxury scarves. Their initial travels took them to the Mayan ruins of Mexico, the exotic islands of Thailand and electrifying destinations such as Tokyo, Singapore, Thailand and Malaysia.
Runners Up
Erica Young – Buy Sell Property Jamaica
Leigh Hunt – Lotus

Best Lifestyle Business(Sponsored by Yana Cosmetics)
Winner! Charita Jones – Momma Cherri’s Soul Food Shack
Brighton based Momma Cherri’s Soul Food Shack serves up authentic US soul food. She is also the author of Momma Cherri’s Soul in a Bowl Cookbook
Michelle Ogbonna – Latestsale
Nicola Millington – Kind Of Blue Media

Best Creative Business(sponsored by CIDA)
Winner! Anita Grant – Anita Grant anitagrant.com/
When Anita suffered a harsh reaction from using a so-called ‘safe’ synthetic hair lotion, she set out on a mission to create her own line of natural hair and skin care products. Since its launch in 2005, self-proclaimed ‘ingredient junkie’ Anita Grant has created environmentally-conscious cosmetics for her eponymous brand.
Runners -Up:
Natasha Faith & Semhal Zemikael – La Diosa
Abiola Ajayi-Obe – Smartz Chartz

Make Your Mark: Young Entrepreneur of the Year(sponsored by The Make Your Mark campaign)
Winner! Lisa Newton – Boogles http://www.booglesltd.com/
Lisa set up Boogles Ltd with £150 (£50 borrowed from her mum and £100 of her student overdraft) in the same month that she graduated from City University with a Masters degree in Investment Management. Boogles is  a bookkeeping service, which also offers bookkeeping training, and money workshops for business owners.
Runners Up
Jessica Huie – Color Blind Cards
Angel Smith – Shoe Lagoon


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