5th Annual PRECIOUS Awards

Venue: St Pancras Renaissance Hotel,  London

Date: 27th October 2011

Keynote speaker: India Gary-Martin, Managing Director, JP Morgan

And the winners were…

Best Start Up Business

Winner! being U (Founders: Sadia Sisay and Sumana Mukhopadhyay)

Sadia Sisay and Sumana Mukhopadhyay had, like many women, searched for underwear that not only matched their
skin tone, but was comfortable,beautiful and enhanced their feminine shape. However,they became increasingly
disappointed in the lack of options on the market.
After conducting a survey of women in the UK and USA, Sadia and Sumana found that a staggering 82% of women said they didn’t find it easy to find lingerie similar to their skin tone. To address the balance they founded being U , and created an exquisite range of lingerie that incorporates a variety of body shapes and sizes and nude shades for women with dark skin tones,alongside luxurious lounge wear to make women feel fabulous.
Runners up:
Denise Rawls – Strange Fruit -ilovestrangefruit.com
Nayab Hussain – Nayab Hussain -www.nayabhussain.co.uk

Social Enterprise Business of the Year Sponsored by The Tabernacle | www.thetab.org.uk

Winner! Rioch Edwards-Brown – So You Wanna Be In TV?

When her son was shot and stabbed in school, Social Entrepreneur, Rioch Edwards-Brown, decided to do something positive for the London community. With 16 years in television she secured sponsorship from ITV and set up a social
So You Wanna Be In TV? is a consultancy, training and recruitment service providing employability skills to diverse and disadvantaged members of the community who want to start a career in television.
Runners Up
Sabrina Ben Salmi – The Mobile SingleParents Project – www.tmspp.org
Camille Johnson – Pink Ribbon Lingerie – www.pinkribbonlingerie.co.uk

Best Business
Winner! Lotwina Farodoye – Be Fruity
Lotwina Farodoye is Founder and Managing Director of Castus UK Ltd selling the amazing Be Fruity range of
natural fruit bars to some of Britain’s top supermarkets that include; Sainsbury’s, Waitrose and Holland and
Barrett. Since launch, Be Fruity natural fruit bars have taken the nation by storm and are currently shortlisted
as one of the UK’s ‘Future 50’ most creative, visionary and disruptive brands across all sectors”.
Runners Up
Farida Gibbs – CEO & Partner, Gibbs S3
Kemi Lanyan – Corporate Homes

Young Entrepreneur of the Year
Winner! Lauren Craig – Thinking Flowers
Thinking Flowers? provides ethical floral art products, design services and training to corporate entities, disadvantaged communities and individuals. The social venture was created as a response to the problems of sustainability within the cut flower industry. The business has grown from one person to a bank of freelance creative professionals, delivering project, services and campaigns. The organisation has also attracted international volunteers who provide ongoing support
Runners Up
Nayab Hussain – Nayab Hussain
Careeta Robert-Green – Born With a Gift

Mentor of the Year

Winner! Professor Laura Serrant-Green, Director of Research and Enterprise, Centre for Health and Social Care Improvement – University of Wolverhampton
Professor Serrant-Green has over twenty five years’ experience of health care practice, research, policy development,
training and management. Her greatest attribute is her ability to support, inspire and develop others to reach their full potential for the benefit of themselves as individuals, employers and the wider community.
Much of her work focuses on the needs of marginalised and ‘seldom heard’communities. Her commitment to equality of opportunity, determination and leadership skills enable her to demonstrate this formally and informally with policy makers, third sector organisations, colleagues and the local communities through mentorship, effective management.
Runners Up:
Sue Liburd – Founder – Sage Blue
Christine Lawrence -Women in Banking and Finance

Inspiring Leadership within the workplace
Winner! Ronke Lawal – Chief Executive, Islington Chamber of Commerce
Ronke is Chief Executive of the Islington Chamber of commerce, an 80 year old business membership organisation dedicated to encouraging enterprising behaviour and one of the few independent Borough Chambers left in London.
She was appointed in January 2010 after spending five years running her own business as an advisor to small businesses, mainly on business development, marketing, events and PR.
Runners Up:
Barbara Soetan, Chief Executive, Elevation Networks
Marsha Taylor Daniel – Senior Manager, American Express

The PRECIOUS Blogger of the Year
Winner! Ronke Adeyemi – The Musings of Ondo Lady – www.ondolady.com
The Musings of Ondo Lady is a slice of pop culture in the form of films, beauty, magazines, books, TV and fashion. Ronke started the blog in 2007 as an outlet for her passion for writing and to share her passion for fashion, travel, magazines, books and property.
Runners up
Madeka Panchoo – Afroboudoir – www.afroboudoir.com
Gabrielle Smith – www.iamthenublack.com

The PRECIOUS Man of the Year
Winner! Chuka Umunna MP
Runners -Up
Tinie Tempah
Idris Elba

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